The story of your business, brand or product matters. Business Therapy focuses on getting you to think differently about how you are engaging with the markets you serve. In a fully customizable format, we work together to shape your brand story, build a marketing plan, and take your story to market in a relevant and consistent manner. The result: complex features translated into clear messages.
No single product fits all markets and meets all needs. By understanding who you're selling to and why they are buying, you can begin to align function with emotion to create demand and advocacy.
Translating complex product functions into relevant solutions isn't easy. Telling the story of these impact that these solutions can be even harder. Marketing works when audiences not only understand your product, but also understand how it can impact their lives.
Content without context or collateral without value is effort wasted. Is your brand voice consistent across all internal and external channels? From collateral audit to editorial calendars and content generation, I offer a full range of support.
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— Albert Einstein