Frequently Asked Questions

 
 

WHO SHOULD consider business therapy?

Whether your just starting out or heading up a global marketing department, a fresh perspective is always valuable.

are you available for freelance projects or writing assignments?

Absolutely! I'm happy to provide samples. If you've already got a content plan and need help bringing it to life - just ask!

I'm a sales manager, can you help me?

I believe that Marketing only works when Sales teams believe the stories trying to be told. I love helping Sales professionals at all levels stress-test retention activities, build pitch-decks, and strategize on account management. 

how does it work?

It all starts with a phone call or email. We connect and decide if my services can help solve your marketing problem. After that, you decide how best to move forward. My goal is to be as flexible as you need to have success.

do you only support business-to-business?

B2B is what I do. But, I describe my approach foundational. The principles of marketing, positioning, and message development cut across b2b and b2c.

What industries have you worked in?

eCommerce, SaaS, online publishing, asset servicing, day-to-day banking, mutual funds, insurance and group retirement planning,

Will my information be confidential?

Completely. In fact, I have a standard a Non-Disclosure Agreement that we should both sign before we get started. Of course, if you already have your own NDA, I'm happy to sign that as well. Your idea is yours - protect it!

Do you help individuals with personal branding or career planning questions?

I'm not a career coach, but I have helped individuals start thinking differently about their value and restructuring their resumes/CV.