From mission and objectives through to annual planning, your marketing strategy is a key component of your business' success.
Creating a consistent voice in the market starts by defining the segments you're talking to. Well-defined segmentation maps hinges on research, and insight driven positioning.
Take-to-market strategies defines how you and your sales teams interact with your market segments. Lead volume is nice, but quality lead nurturing means revenue.
From concept to execution, I can help structure your editorial calendar, content strategy, and develop a full range of collateral and content.
I offer a full range of content creation based on market voice and channel. Sales pitch decks, case studies, fact sheets, product profiles, ... Yes, I can help.
Are you confident that your market understands the value of each of the features of your product or service? Positioning and alignment to product function matters.