Sample Content

Prepared for by Adam Hayden


CIBC MELLON - Account-based Marketing

Account-based marketing was key to managing the positioning, segmented messages and sales enablement strategies. For CIBC Mellon, we focused on face-to-face content delivery (sales decks, RFP responses, and conferences), timed and targeted media engagement, and a unique combination of broad brand-based positioning that aligned to feature-based messages.